A Guide To Google Adwords For Cardiff Businesses

Google Adwords is a service by Google that enables you to design and run advertisements on the Google search engine and on the GoogleDisplay Network.  Adwords makes setting up a Google advertising campaign fast and easy, and only charges customers on a pay-per-click basis.  Because of its effectiveness and ease of use, Adwords is so popular with customers that it is actually Google’s primary source of revenue.  If you are a business in Cardiff looking for a fresh, cost-effective way to promote your product or service, Google Adwords is a great place to start.  Here are some things about Google Adwords you should know:

Ads that you place with Adwords appear in either the “Sponsored Links” column to the right of Google Search results, or somewhere above the free search results section.

Keywords associated with your ad determine when your ad is displayed on Google Search, or you may opt to specify where your ads are placed on the Google Display Network.  That means your ad is specifically targeted to Internet surfers who are searching for a product or service related to your business.

Adwords gives you the option of also displaying your ads in the Google Network, the largest online advertising network there is.  Google Display Network includes Gmail, Google Maps, Google Groups, Google Product Search, and several large corporate entities like Virgin Media and Amazon.com.  Google Display Network’s reported viewership of over eighty-five percent of all Internet users equals a lot of exposure for your business!

With Google Adwords, you have a variety of options when it comes to the look and format of your ad, from text to images to multimedia graphics.

The reporting feature of Google Adwords makes it possible for you to track the performance of your ad, enabling you to make changes as you go in order to increase your ad’s effectiveness.

There is no monthly fee for using Google Adwords.  You are responsible for determining your own advertising budget and, besides a small one-time setup fee, you will set your daily budget and acceptable expenditure for clicks on your ad.  You can also make changes to your budget at any time, putting you in full control of how your Google marketing campaign is implemented.

From choosing your keywords to calculating a budget, Google Adwords’ user-friendly interface includes detailed tutorials for each and every aspect of creating and running an Adwords campaign, and Google’s technical support team is there to help you along every step of the way, if you need it.

Today’s customer lives in a fast-paced world and is accustomed to having instant access at their fingertips for the products and services they are looking for, via the Internet.

If you are looking for a cost-effective way to market to  Cardiff consumers, look into Google Adwords.

Iif you have any questions about how Google Adwords can help you attract more clients and customers to your Cardiff Business  click here to contact us


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