Email Marketing Tips For Your Cardiff Business

Online Marketing for Cardiff Businesses

Email Marketing Tips For Your Cardiff Business

 

Comply with the CAN-SPAM act. This policy outlines some strict guidelines when it comes to what you can and cannot legally do with your email marketing. Always be straight-forward and honest in your subject and header lines. Customers don’t like feeling like they’ve been tricked into reading an email, and the law is on their side.

Get permission. Only mail to people who have opted-in, then tailor your email campaigns to their specifics. Always give readers a chance to opt-out, and honor opt-out requests in a timely manner.

Create a targeted mailing list. If you use your website to generate interest in your mailing list, you can also ask customers to answer a few questions about how they want to be marketed to.

Develop long-term relationships with recipients. Sending out regular, succinct messages to keep in touch and stay fresh in customers’ minds is much more effective than blasting them with a huge email irregularly.

Give your recipients something besides a solicitation for business. Part of building trust and earning customer loyalty is to offer something of value each time you send a message. Be sure to include a useful or interesting bit of information along with each promo you send. That way, recipients who aren’t necessarily in the market for your product or service at that time will still feel they are getting something useful from your emails.

Focus on the words. Many email programs filter out graphics. Ensure your customers are able to read your messages by using flat text and hyperlinks.

Marketing to email recipients is much different than other forms advertising. The customers control the experience, and the customers get to tell you – the business – if, when and how they want to receive your marketing message. Therefore, respect for the customer’s preferences is of utmost important to the success of any email marketing campaign.  If you would like to discuss an email campaignh for your business please contact us


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