A Guide To Google Adwords For Cardiff Businesses

Google Adwords is a service by Google that enables you to design and run advertisements on the Google search engine and on the GoogleDisplay Network.  Adwords makes setting up a Google advertising campaign fast and easy, and only charges customers on a pay-per-click basis.  Because of its effectiveness and ease of use, Adwords is so popular with customers that it is actually Google’s primary source of revenue.  If you are a business in Cardiff looking for a fresh, cost-effective way to promote your product or service, Google Adwords is a great place to start.  Here are some things about Google Adwords you should know:

Ads that you place with Adwords appear in either the “Sponsored Links” column to the right of Google Search results, or somewhere above the free search results section.

Keywords associated with your ad determine when your ad is displayed on Google Search, or you may opt to specify where your ads are placed on the Google Display Network.  That means your ad is specifically targeted to Internet surfers who are searching for a product or service related to your business.

Adwords gives you the option of also displaying your ads in the Google Network, the largest online advertising network there is.  Google Display Network includes Gmail, Google Maps, Google Groups, Google Product Search, and several large corporate entities like Virgin Media and Amazon.com.  Google Display Network’s reported viewership of over eighty-five percent of all Internet users equals a lot of exposure for your business!

With Google Adwords, you have a variety of options when it comes to the look and format of your ad, from text to images to multimedia graphics.

The reporting feature of Google Adwords makes it possible for you to track the performance of your ad, enabling you to make changes as you go in order to increase your ad’s effectiveness.

There is no monthly fee for using Google Adwords.  You are responsible for determining your own advertising budget and, besides a small one-time setup fee, you will set your daily budget and acceptable expenditure for clicks on your ad.  You can also make changes to your budget at any time, putting you in full control of how your Google marketing campaign is implemented.

From choosing your keywords to calculating a budget, Google Adwords’ user-friendly interface includes detailed tutorials for each and every aspect of creating and running an Adwords campaign, and Google’s technical support team is there to help you along every step of the way, if you need it.

Today’s customer lives in a fast-paced world and is accustomed to having instant access at their fingertips for the products and services they are looking for, via the Internet.

If you are looking for a cost-effective way to market to  Cardiff consumers, look into Google Adwords.

Iif you have any questions about how Google Adwords can help you attract more clients and customers to your Cardiff Business  click here to contact us

How to Set Up a Google Adwords Account For Your Business In Cardiff

Google Adwords is a cost-effective advertising system that allows you to reach up to eighty-six percent of the online community.  Your business can make great leaps in establishing a strong online presence by learning the ropes of Adwords and, fortunately, Google has made the process simple and straight-forward.  If you are interested in advertising via Google Adwords, follow these tips for how to set up a Google Adwords account:

Sign up for a Google Adwords account.  Go to the Adwords homepage and click on “Start now.”  You will be prompted to choose a username and password for your account.  You may then link to your existing Google account to sign in, or you may create a Google account if you don’t already have one.  You do not have to have a Google account when signing in, but you must be able to associate your account with an already existing email address.

Create an Adwords advertisement.  Sign into to Google Adwords and click on the “start campaign” button.  You will then be prompted through the four steps of creating an Adwords campaign:

Target Customers.  Choose the language and locations you want to market to.  You may choose from countries, regions or custom parameters as you want to define them.

Create Your Ad.  This is where you write the text of your ad and choose your keywords.  Make sure to choose keywords that are directly associated with your ad’s intention.  If you need help deciding on which keywords or phrases to use, consult the Adwords Tips page.

Set Pricing.  You must let Adwords know which currency you want to use for billing and payment.  This is also where you set your daily budget (which Adwords will not exceed), and your maximum cost per click (CPC).  Adwords offers some tools to help you decide, and lets you play around with the CPC figure in order to see how it affects your budget.

Sign into your Google Adwords account.  If you completed these steps in order, you should already have an Adwords account and can go straight to the next step.

Provide the billing information you want Adwords to use.  It is not required that you enter your billing information in order to set up an Adwords account, but your ad will not run until you have entered the necessary information.  You have options to prepay or postpay but, either way, Google Adwords will verify your payment method before running your ad.

Google Adwords is a great way to develop a broad customer base and to control your ad’s content and performance.  If you decide to advertise on Google’s network via Adwords, you will be pleased to find that the account set-up process is fast and easy.

Contact us, if you need help with Google Adwords

Can Google Adwords Generate Visitors To Your Cardiff Business?

Google Adwords is Google’s advertising system that allows you and your Cardiff Business, to place ads on Google’s search engine pages and, if you choose, on the Google Display Network.  This means that the ads you place on Google may be viewed by as much as eighty-six percent of all Internet surfers!  Those are some statistics that can’t be argued with.  When targetting local search terms, eg. “Cardiff Accountant”, “Mot Cardiff”, “Best Indian Restaurant Cardiff” etc.,   Adwords is relatively inexpensive. It is easy to set up, and its pay per click (PPC) advertising structure allows you the freedom of setting and changing your marketing budget and approach as needed.  It’s no doubt that marketing through Google Adwords is efficient and cost-effective, but what is it about Google Adwords that makes it such a successful marketing tool?  This is how Google Adwords generates traffic to your business:

The keywords feature of Google Adwords allows for direct targeting of your intended market.  When you create an ad on Adwords, you are asked to choose keywords to associate with your ad.  This means that your ad will show on the Google search results page whenever Internet users run a search using your keywords.  Therefore, you are able to reach the people in your geographical area who are looking for your product or service, increasing the likelihood of them clicking on your ad.

Choosing to place your ads on the Google Display Network exposes your business advertisement to Gmail users, Google Groups members, Google Product Search users, people viewing web pages of a number of corporate entities, including Virgin Media and Amazon.com, and visitors to over one million smaller websites.  That is a lot of exposure.

Google Adwords offers its users free traffic tools to help you, the business, develop effective ads, choose the optimal keywords, and identify the best ways of targeting your specific market sector.

The reports feature of Adwords lets you know, on a real-time basis, how well your ad is performing, and when you place an ad with Google Adwords, you have the option of altering your ad, pay per click (PPC) budget, and market targeting routes as you see fit to increase the effectiveness of your ad.

There is no other way to reach as many people on the world wide web than to place an advertisement with Google Adwords, and apart probably from Facebook advertisng, no other marketing media allows you to pinpoint your consumer market and target your ads to prospective customers quite the way Google Adwords does.  If you are ready to take your business marketing to the next level and want to discuss how Adwords can help your Cardiff Business, contact us, for an inital discussion

Online Marketing For Cardiff Bars & Clubs

Marketing on the internet for Cardiff Bars & Clubs

If you run a bar or nightclub in Cardiff or are responsible for the marketing of the business you will probably be already marketing on the internet or certainly considering it, as that’s where a lot of your potential customers are searching for information.

Watch our short video and discover the best ways to use the internet when marketing your Bar or Nightclub

Please use the contact form if you would like some more information about how we can help you attract more customers to your Cardiff Bar or Club

Marketing Your Cardiff Business on the Internet

If you have a business in Cardiff  you will no doubt be aware that marketing on the internet is now crucial to the success of your business.

In the past, SEO or search engine optimization was the main process you had to concentrate on to ensure your website appeared at the top of the search engines and whilst that is still important for your website there are now so many different ways of marketing your Cardiff business on the internet.

Twitter, Facebook, Blogging, Youtube, Google Places, no doubt you will have heard of them but  how do you use them profitably and what can they do for your business ?